Crafting Experiences That Transform Audiences Into Loyal Followers
Our services are thoughtfully designed to connect brands with audiences in a way that feels genuine and engaging. We offer customized strategies that go beyond typical marketing, creating a powerful impact through storytelling, experiential campaigns, and character development.
Experiential Marketing
Experiential marketing is all about creating immersive, impactful interactions that leave a lasting impression. We help you design campaigns and events that connect emotionally with your audience, turning casual visitors into loyal customers. Whether it’s monthly experiences, holiday events, or unique activations, our strategies drive engagement, build loyalty, and amplify your brand’s reach.
Case Study: Valley Fair Mall
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Challenge: Valley Fair Mall faced declining foot traffic, struggling tenant sales, and increasing vacancies. They needed a way to attract new visitors and encourage bigger vendors to invest in their space.
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Solution: We launched a series of monthly and seasonal character experiences, designed to engage families, build community, and create lasting memories—all offered for free to all attendees. Characters included beloved seasonal favorites like Santa, holiday elves, and year-round face characters who interacted with guests, ran events, and provided photo opportunities.
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Results: These experiences transformed the mall into a local hub for community connection, increasing foot traffic by 40% within six months. By the end of the year, the mall had attracted larger vendors, leased out key spaces, and significantly improved overall revenue.
Custom Characters
We specialize in creating custom characters that don’t just represent your brand—they tell its story. From backstory development to visual design, we craft characters that align with your brand’s values, creating endless possibilities for marketing, audience engagement, and even new revenue streams.
Through our global partnership with Bippity, we can help you store, train, and staff your custom characters for events and campaigns, anywhere in the world.
Case Study: Cherry Berry Frozen Yogurt
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Challenge: Cherry Berry Frozen Yogurt wanted to stand out in a highly competitive dessert market by creating a unique, memorable brand identity that appealed to families and children. They sought a way to infuse storytelling into their brand and potentially create new revenue streams through experiential marketing.
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Solution: We designed two custom characters—Super Berry and Princess Sparkle Cherry—embodying the values of strength, kindness, and harmony that aligned perfectly with Cherry Berry’s identity. Each character was carefully developed with a rich backstory and unique attributes that tell Cherry Berry's Brand Story. These characters were designed not only for marketing purposes but also for potential expansion into merchandising, events, and licensing opportunities.
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Super Berry:
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Super Berry was born on a frozen planet in the Galactic Hemisphere. His full name is Bernard Freeze, but his friends know him as Berry. His special powers include the power of ice and regeneration. His freezing internal temperature causes his taste buds to only be able to taste frozen items. Berry’s favorite frozen treat is frozen yogurt. In his efforts to find the best frozen yogurt in the universe, he traveled to the Kingdom of Yogurt. There he met and became good friends with Princess Sparkle Cherry. He visits planet Earth regularly to spend time with Princess Sparkle Cherry while promoting peace and positivity.
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Princess Sparkle Cherry:
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Princess Sparkle Cherry was born on May 1st to King Dallas and Queen Robyn (the founders). Together they ruled over the Kingdom of Yogurt, a prosperous kingdom rich in happiness and magic. Always leading with a gentle heart, Princess Sparkle Cherry believes in the harmonious balance between sweet and tart (tagline). Around her neck is an amulet that forever glows, representing the happiness of each person she knows. Balance and love embody this Princess. She teaches individuals, both big and small, to believe in themselves and to lead with a kind heart.
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Implementation Plan: Alongside character creation, we developed a comprehensive marketing strategy for Cherry Berry, including a campaign centered around character meet-and-greets at locations to attract families, and compelling rewards programs for showing up to character experiences.
Character Staffing
In partnership with Bippity, a global business school and event artist booking agency, we offer unmatched expertise in creating, storing, and staffing custom characters. Through this partnership, we ensure your characters are not only beautifully designed but also professionally trained to deliver immersive, high-quality experiences worldwide. Whether you’re hosting a local event or launching a global campaign, our team is ready to bring your brand’s characters to life with precision and care.
How We Bring Your Brand To Life
Starting Prices
Custom Character Creation
Includes concept design, backstory development, and initial visual assets.
Marketing Integration Strategy
Includes a comprehensive plan for utilizing characters in campaigns and events.
Character Staffing & Training
Pricing available upon request
Delivered in partnership with Bippity for global scalability.
